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What is CRO: learn how to use it and its benefits
What is CRO and why it's so important to Marketing Conversion Rate Optimization (CRO) is a very important concept in the marketing world. Finding ways to make people come across...
Landing page: what is and the benefits of using it
Landing Page: what is it and why is it so important Every marketer has heard of something called a landing page. It is one of the most used strategies to...
Opt-In Email Lists: what it is and the best way to use it
Opt-In Email Lists: what it is and best practices Building an opt-in email list can bring great results to your company because it enhances the benefits that an effective email...
Email Reputation: how to check and improve your sender reputation
Email Reputation: how to check and improve your sender reputation If you are currently facing problems regarding spam complaints and excessive bounces, it’s probably because your email reputation needs some...
Email Marketing Metrics and KPIs to Track and Optimize
Email Marketing Metrics & KPIs to Track and Optimize Email marketing metrics will tell exactly how successful your marketing campaigns are. However, you must understand which metrics and KPIs you...
Learn how to use the email list management and its benefits
Email list management: best practices for your email marketing strategy The success of your marketing campaigns depends a great deal on constructive email list management. In other words, having a...
Learn how to create SPF records and all the benefits of using it.
How to create an SPF record? It is safe to say that an SPF record helps to turn the internet into a better place, once it is a useful security...
Sender Score: how to check your email reputation
Sender Score: how to check your email reputation Sender score is a tool that marketing professionals are relying on to measure their deliverability rates and online performance. The sender score works...
Learn what to do and how to avoid getting blacklisted
Email Blacklist Check: what to do and how to avoid getting blacklisted Having a good reputation as a sender doesn’t mean you don’t need an email blacklist check every once...
The Spamhaus Project: how does works and how to get delisted
The Spamhaus Project: how does works and how to get delisted While e-mail advertising might not get the eye of a few more modern advertising channels to get, it's nevertheless...
SPF: Protect your domain and improve your email deliverability
SPF: Protect your domain and improve your email deliverability The SPF (Sender Policy Framework) is one of the most powerful strategies to protect your reputation as a sender. That’s because...
The SpamAssassin score: what it is and how to avoid a high score
The SpamAssassin score is going to show the probability of an email being spam or not. The higher the SpamAssassin score, the more careful you should be because it...
