It is undeniable that email marketing is one of the most effective digital marketing medias out there. Amongst them, email marketing stands out as the best return on investment (ROI).
However, along with its reputation for bringing good results, there are also countless questions marketers bring up: how to avoid being blocked? How to deliver more emails to inbox? How to get higher open rates? How to increase the number of conversions?
The answer to all these questions lies in adopting good practices for planning and executing email marketing in all its stages.
Sometimes, what happens is that sometimes email marketing is misconceived as sending emails with the objective of making sales. However, email marketing can be so much more. It is essential that email marketing is understood as a way to promote and strengthen relationships with the subscriber base and that it is a content marketing tool; that it aids in the content funnel and sales funnel, and that it allows you to deliver quality content for lead education. This is what makes email marketing much more effective.
Topics of this article:
- Have a plan
- Establish objectives and goals
- Take care of technical aspects
- Pay attention to the three email marketing moments
- Construction and segmentation of mailing
- Choose a suitable email marketing tool