The first edition of the email marketing summit took place, promoted by SafetyMails, company Email Verification, which seeks to offer specialized content for the digital marketing market. The event took place from April 26 to 30, 2021 and the content of the event can be seen on the website. www.emailmarketingsummit.com.br.
With 35 lectures and 5 workshops, email marketing summit was the largest email marketing event in Brazil, promoting the most effective best practices and strategies, presented by experts from the most important companies in the segment in the Brazilian and global markets for a total immersion in the good use of email as a marketing tool, from their Fundamentals to the most advanced relationship and sales strategies.
Contents Table
The lectures were divided into 5 knowledge panels:
In the April 26th, the Email Marketing Fundamentals panel was dedicated to those who want to start and understand the main concepts of the market. On that day, successful cases were also presented.
on the 27th, the subject was the increase in results through layout and copywriting techniques, with tips, guidelines and a creation workshop offered by RD Station.
Already on the 28th, one of the most discussed topics in the digital market: Lead management, addressing generation, treatment, activation techniques, and culminating in a workshop on the General Data Protection Law, offered by the lawyer specializing in data protection, Felipe Palhares.
on the 29th The lectures demonstrated how to optimize the marketing team’s efforts from Techniques for planning and implementing email automation.
Closing the event, on the 30th April, email marketing techniques were presented to enhance the Growth Hacking Strategies of companies.
Among the speakers at the event, some digital market stars such as Raphael Lassance (Growth Team), Vitor Peçanha (Rock Content), Thiago Reis (Growth Machine), Rafael Rez (Webestratégica), Thiago Rocha (RD Station), Betsy Grondy (Email on Acid – USA) among many others.
Why did SafetyMails promote the email marketing summit?
Unlike pessimistic predictions, which said the email would end, by 2023, according to Statista, there would be 4.3 billion email users, or half of the world population, sending 250 billion messages a day. According to research, 78% of companies investing in email marketing had growth in their results.
However, despite the great business potential that email marketing offers, only in Brazil more than 20% of the lists of e-mails used by companies are formed by invalid addresses, which impairs the results. And other obstacles, like blocks and spam, make everything more challenging. And this is largely due to a market that has not yet understood the correct use of email marketing techniques.
Therefore, the SafetyMails identified the need to promote an event focused on this channel: “With the recent demand of companies to migrate and specialize their activities to the digital environment, it is necessary to promote initiatives to guide the market in the application of best email marketing practices, in an ethical, legal and profitable way”, says Rodrigo Gonçalves, managing partner of SafetyMails and organizer of email marketing summit.
Who supported the event?
Promoted by SafetyMails, the event also has sponsorship and support from companies such as rd station, Sebrae, Benchmark Email, Inboxok, Notify, MailBiz, Econodata, CataCliente, E-Goi, E-Commerce Brasil, World of Marketing and SEMrush.
To participate visit: www.emailmarketingsummit.com.br
