For the third time, SafetyMails releases research on email bases.
[Research] SafetyMails launched the new edition of the research “Quality of email lists in Brazil”, which portrays how companies and managers are dealing with lead generation. The research has been published in Brazil since 2015 and is in its third version.
The objective of the research is to build a Faithful portrait of the national email marketing market, from the point of view of the construction and management of e-mail bases, guiding professionals on the main aspects that need attention on a day-to-day basis.
Contents Table
Research portrays bounce indexes at email lists of the national market
The research was based on studies carried out over 1 year with more than 250 million email records from more than 3,000 customers from the SafetyMails platform.
Although the SafetyMails has clients in several countries such as the United States, Mexico, Colombia, Argentina, Portugal and Spain, the data analyzed in this research reflect the scenario of the Brazilian market, where The platform is market leader And it serves from digital marketing agencies and professionals, to giants such as WebMotors, ContaAzul and Ifood.
Rodrigo Gonçalves, CFO of SafetyMails and responsible for the verification of the information, stated that “Understanding market trends and predicting the main mistakes made by leads and customers help identify process failures and create tactics that elevate the quality standard and, consequently, the company’s results as a whole”.
Due to its relevance to the market, the research has a partnership between Results Digital and Rock Content in its dissemination, promoting the wide dissemination of knowledge, which is one of the values of SafetyMails.
Analyzes divided into 22 business sectors
The novelty of the 2019 edition is the unprecedented segmentation of the study in 22 market sectors, with the composition of the bases and Incidence of invalid and risky emails, being
In addition to the analyzes by sector, more 8 comparative analysis scenarios between sectors, due to the characteristic of emails: by type of error (non-existent, syntax errors, invalid domains), by email risk (spamtraps, disposable emails, junk, scraped emails) and a comparison of more sensitive.
have access to More than 40 pages of analytical charts and understand the main sensitive areas of generating email leads.
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