The RD Station email marketing team brings 5 must-see tips for you to perform even better in your email marketing.
Tips and Strategies RD Station email marketing – A successful company inevitably maintains a good relationship with customers. With the competition increasingly fierce, the enterprise that really understands the need of each user of your product or service comes out ahead.
Among the various tools that allow proximity to the consumer, the email marketing It is one of the most powerful.
According to the website Statista, the number of people who use email in the world will be 2.9 billion in 2019, that is, more than a third of the planet’s population. It is likely that many potential consumers of your business are in the midst of this audience, right?
Email marketing campaigns have the power to leverage products, promotions, content, among other benefits. Therefore, it is necessary to follow a strategy of good relationship practices.
With that in mind, let’s list 5 powerful email marketing tips to maximize the results of your strategy at RD Station email marketing. Follow:
1. Preheader
Despite the term in English, which it can inhibit, it is a very simple concept. The preheader, or supporting text, is the first sentence to the right of the email subject. In other words, it is the preview of the content of an email.
It is possible to include it for any providers. In the RD Station email marketing, several tests have already been carried out and they point out that the preheader has a very positive effect on the rate of opening and clicks, especially on mobile devices.
The preheader can be inserted into the email in two different cases:
- In case your email contains only text, providers will consider the first words covered in the content of the email;
- When your email is in HTML, just enter after the <body> tag the following code:
<div style=”overflow:hidden; display:none; max-width:0px; font-size:1px; line-height:1px; max-height:0px; opacity:0; mso-hide: all;”>Write your preheader text here.</div>
2. Call to action at the top of the email
Essential resource in every digital marketing strategy, the Call to Action (CTA) or “call to action” is crucial to generate the results expected by the company.
The intention is to point to the potential client the next step he should take in a certain context. In the digital marketing, many CTAs are used in emails, ads and landing pages.
In most cases, the CTA appears at the end of the emails. But you can also test on the first 300px in height to impact people who don’t roll the message until the end.
3. Short subjects with emojis
The email subject is the first contact established between your campaigns and your leads. Therefore, it needs to be done very carefully, after all, it will directly influence the opening – or not – of the email.
In this sense, it is essential to pay special attention to 5 factors that influence the subject of email:
- Create interest (evidence benefits + arouse curiosity);
- cause positive emotions;
- generate a sense of urgency;
- show relevance;
- and demonstrate a good reputation (relevance – frustration).
To achieve such a feat, it is necessary to follow some good practices in email matters. Keeping the subjects short and using emojis, when they are really interesting, are some of them.
In general, long subjects are cut into mobile views. They also do not stand out in the midst of the numerous emails that arrive in the consumer’s inbox. Keeping the subject as short as possible, therefore, is the best thing to do – according to research, the ideal is to write between 20 and 41 characters.
For the subject to gain more evidence, another strategy is the use of emojis (from time to time). They establish an emotional and visual relationship to the title of the email, which is essential to having a high opening rate.
It is recommended not to keep sending emojis as a default, because, over time, the strategy can lose relevance. Remember that the goal is to cause surprise and impact on the customer. Therefore, use it with moderation and context.
4. Customization of RD Station email marketing
For business success, it is essential to have an email marketing strategy focused on personalization. It is possible to customize, individually, the messages that are delivered to the e-mailbox.
Such a process is essential to establish a unique relationship system, in which the lead receives the contents according to their tastes and needs. This facilitates sales, strengthens the company’s image and helps to retain consumers.
Personalized email, in addition to enabling high customer conversion, has a great Return on Investment (ROI), when compared to other digital marketing techniques.
To customize emails efficiently, you need to use a tool that allows, among other issues, to segment your campaign, create landing pages, qualify leads and develop themes for messages.
It is also worth mentioning that the marketing automation enable resources that enable analysis of their actions. A great example – which, among many other things, allows email customization – is RD Station Marketing.
5. Few CTAs
As already highlighted in this text, the CTA, or call for action, indicates to the user what he should do in a given context. For the technique to be efficient, it is also necessary to follow some best practices.
For example, a CTA always needs a context, that is, it must summarize in a few words the value proposition of the offer and highlight what comes after the user clicks. The main objective is to make the lead understand and be sure of what will happen.
To be efficient, it is important to create a few CTAs. It is the details of the call that will make all the difference in the result. To be noticed, it is essential, for example:
- Be specific: Show the lead what you want him to do. For example, “register” or “receive your ebook here”;
- Create urgency: phrases like “receive today” or “buy now” usually work and show how practical and immediate the action is;
- Use numbers: Indicating the benefits through numbers can be very efficient. They are good examples: “Buy today for only R$ 50.00” or “Win now 20% off”.
