What is a SMTP Server? Why is it important for email senders? Even the most experienced marketers are unaware of the concept of a SMTP server. This is quite a...
Transactional email: what it is and how to use Transactional emails are indispensable nowadays. It’s almost impossible to run a business without them. Sometimes, it’s the only way to have...
Do you have good email deliverability? Do you know what it means? How can you improve this rate? Learn everything about it.
What is a Newsletter? Know all the benefits and its importance for email marketing Newsletter is the ultimate secret to making email marketing campaigns successful. It is important to keep...
why are my emails going to spam
Email Bounce: Why It happens and what you should do Email bounce is a huge problem for everyone who deals with sending emails on a regular basis. It is an...
What is CRO and why it's so important to Marketing Conversion Rate Optimization (CRO) is a very important concept in the marketing world. Finding ways to make people come across...
Landing Page: what is it and why is it so important Every marketer has heard of something called a landing page. It is one of the most used strategies to...
Opt-In Email Lists: what it is and best practices Building an opt-in email list can bring great results to your company because it enhances the benefits that an effective email...
Email Reputation: how to check and improve your sender reputation If you are currently facing problems regarding spam complaints and excessive bounces, it’s probably because your email reputation needs some...
