Incorrect email listing practices can seriously harm your email marketing

Spam and list generation: Email Marketing, for many, it boils down to sending as many emails to as many people as possible. This, of course, has another name: spam.

who buys or exchange email lists, uses methods of scrap lists, or tracking bots for email addresses on the internet (Harvesting Bots) has something in common: they are all spammers, uncommitted to permission policies, marketing techniques or with the privacy and interests of their campaign recipients.

In this article, you will know:

Contents Table

What is Email harvesting

The Email harvesting It is nothing more than a technique where a program (BOT) searches for email addresses in various repositories on the web, whether blog posts, forums, complete websites, etc. form email lists for sending email campaigns (SPAM). In other words, all content that has the characteristics of an email (such as @ signal, or the ending .com, .com.br, etc.).

There are numerous services of this nature (which we will not disclose for obvious reasons) being offered on the internet to unsuspecting digital marketing managers, who are unaware of the risks involved in this practice. They look for addresses on websites and social networks such as LinkedIn.

But, after all, why does the Email harvesting harm your email marketing?

This type of e-mail base creation technique will reach providers and recipients in their most negative points, causing various damages to their reputation (both from their domain and from their sending IPs) and to the results of their email marketing, in several aspects:

In the collection:

  • You can find old and already deactivated addresses – like the Email harvesting Search for email addresses without qualitative criteria, you will find addresses that may no longer exist, such as email addresses in articles and posts from old blogs;
  • will find spamtrap emails – Trap emails are shared by providers and international blocking lists (blacklists) purposefully and bots of Email harvesting are not able to differentiate these emails from others (because this is the objective of spamtraps). once these emails are part of the lists of emails sent by a spammer, severe blockages will occur.

in shipping:

  • Numerous addresses will be identified as hard bounces – as old and deactivated addresses will inevitably be part of the bases captured through the hardware, campaigns sent will get high rates of hard bounces (invalid emails), increasing costs and reducing results;
  • Blocks due to low quality of the base – Campaigns with incidence of hard bounces They suffer severe blocks from providers and also sending tools. There are market numbers that claim that only 10% of invalid addresses in email databases mean that less than 44% of emails are delivered to the providers’ inbox.

In deliverability:

  • Bases without opt-in are denounced for spam (complaint) – As they are email addresses obtained on the internet and, therefore, without permission to send, it is a fact that recipients will feel uncomfortable with the campaigns received and will then report and complaints for sending spam (complaints);
  • bases without correct segmentation do not reach the correct audience – In addition to the aspect of sending spam, which is bad by itself, the bases obtained through the hardware do not have the same interests. Therefore, segmentations are ineffective or even impossible, further reducing the effectiveness of email marketing campaigns;
  • Low engagement induces delivery in e-waste – Email marketing campaigns that have high rates of hard bounces It has a larger volume of emails sent to the spam folder (electronic waste). With fewer emails being displayed in the inbox, the lower engagement (interaction) rates of the recipients will also be lower. Low engagement increases the delivery of emails in the junk mail. It’s like a snowball;
  • Low reputation blocking is the result – The lower your engagement and the higher your hard bounces and spamtrap hits (when a SpamTrap receives an email from you), the smaller your reputation and your senderscore. This causes providers to block.

There is no good side at Email harvesting

As you can see, the Email harvesting is sold for as a quick, easy and cheap solution that promises fast and guaranteed returns because it provides a false sense of rapid growth in email bases (List growth), but actually brings several damages to your digital marketing strategy, including budget, reputation and ROI.

Promote the healthy construction of email bases. It is better to grow little by little, but with real use of your results. To protect your landing pages and registration forms, we recommend using the real-time email validation service from SafetyMails.

If you have questions about the source of your emails and, especially, the quality of your bases, use the SafetyMails email validation and verification services..



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