The question that everyone asks: how to register only valid emails on sales points? Stores, hotels, gyms and a series of businesses that depend on points of sale to work face some difficulties when it comes to making your lead lists grow in a healthy way with valid emails.
Marketers suffer from the pressure of generating new leads, and end up accepting any type of registration, without criteria, at their points of sale and end up destroying the dream of building a list only with valid emails. the result? Blocks and low return in email marketing.
So that you don’t fall into this trap, let’s present some tips on how to build an email list at points of sale that only has valid emails. Let’s answer the following points:
- How to earn the valid emails register?
- Who should register new valid emails?
- When to ask the customer to register for their valid email?
Contents Table
5 key tips to get the valid emails registration in physical stores
01 – Make the customer at ease
Customers need to be won over. When someone is visiting a store, they like to observe the products, experiment and, if they have any questions or need help and attention, they want to have the collaboration of a salesperson in order to clear their doubts. And, definitely, pressing a customer who is just visiting your store to register your valid email is not a good way to get your sympathy.
Don’t insist on filling out email registration forms, but make the whole process happen in a very natural way, as we will see later. Customer experience is one of the keys to the process.
02 – Sellers sell!
Do not cause deviations from function. On many occasions, due to ignorance of best practices, managers end up assigning salespeople, boxes and other employees of their stores to fulfill the function of requesting and registering valid emails of customers, but this is incorrect.
If a seller is concerned about making valid emails registrations, it is no longer selling. If a cashier does this task, he can make mistakes in receiving payments. And, when they are forced to do these tasks, some can ignore the quality of the records to maintain the level of sales, for example. It is not uncommon to see entries such as “correo@correo.com” or “nada@nada.com”. So, the correct thing is to make employees fulfill their main tasks.
So what to do? The next tips will answer this question and help you have valid emails.
03 – Forget the paper forms
Paper forms bring several problems when we talk about the construction of bases of valid emails in physical stores, in fact the main cause is in the handwriting, as it is very difficult to understand what is written in the forms, for several reasons. Another reason is that customers will hardly be willing to make this registration, as it is a nuisance.
Well, it’s not because we’re talking about capturing valid emails in an offline environment that we will ignore the online means of capture! And there’s the answer.
It is easily possible to make use of digital media to troubleshoot store registration problems:
- Mobile apps
- Registration Totem
- Website Form (with access via QR Code)
- Post-sales registration (with direct access to the website or through QR code in tax coupon)
You can say that a totem an application or a totem is Too expensive to have in your store, but we say no. Let’s take an example: a totem, simply, is nothing more than a tablet on a wooden or acrylic support. The most expensive ones have better structures, it’s true, but with good will, you can build your totem with a tablet and internet access.
Remember what we said in tip #01, about making the customer comfortable? Well, this is the time! As the means are available (and are varied), just inform the customer that they exist. And, to encourage, discounts and loyalty programs can help: “by registering you earn 10% in your purchases”, is an example.
04 – Take care of the quality of the information captured
Registration forms experience many problems when it comes to Valid email. At the point of sale, up to 30% of emails can be registered with problems and if paper forms are used, the problem can be even greater.
Even using digital media for registrations in the offline environment, it is not possible to count on confirmation of the email through the double opt-in. It takes more agility to ensure a higher level of quality for your customer relationship.
With the installation of an API for Real-time e-mail verification It is possible, even while typing the email in the registration form, knows if an e-mail is valid or if you need some kind of correction, notifying the customer. If you want to know more about this service, just click here.
05 – The experience at the point of sale counts a lot
The customer experience is essential to get new valid emails and grow your subscriber list healthy.
We can tell a very interesting case used by a shoe store in Brazil: through innovation, they were able to create a very natural, interesting and inviting registration flow for customers, in addition to being highly strategic for the company.
The customer arrives at the store. Salespeople are ready, but none approaches, leaving the customer free to observe the shoes he likes. Upon noticing the customer’s interest, the seller approaches, identifies himself and asks the name of the customer, who is immediately registered in a smartphone application in the hands of the seller. The customer identifies which shoes they want to try, which are registered through QR Code also by the same application as the seller, which also records the appropriate size.
See how interesting: the seller does not need to go get the products. When scanning the QR Codes of the products, the person responsible for the stock separates and sends the shoes directly to the sales area. Meanwhile, the seller has already suggested to the customer to register through the store app, if he so wishes. And go for a new service until the shoes requested are released.
After the customer tries the shoes, if he liked it and wants to buy them, he is asked to wait a few moments in a comfortable armchair or looking at other products in the store. No more queues for payment. As soon as the product is packaged and ready for payment, the name of the customer (who was registered at the beginning of the service) appears on a screen. And, if the customer has registered in the application, just point the cell phone to the payment QR Code to cross the information and have its customer registration completed. end of experience.
The store now has: customer name, email, footwear size, average purchase ticket, purchase history, store visit time, a satisfied customer and a seller capable of making more sales per hour. need anything else?
Enjoy and start planning now how to innovate in your new email capture! And don’t forget to activate our Real-time email verification.
