After all, who spoke to 2020? While air traffic barely existed, digital traffic was the most intense since the creation of the Internet. This is what the study launched by SafetyMails, email verifier, a tool specialized in Email verification and validation, and the study shows the consequences for those who did not have their email bases up to date and did not perform the email verification were proportionally disastrous. 💣💣💣
Contents Table
What did the research reveal?
In the year that there was almost no open mall, there was almost no gym, or office, it had been a lot of effort to really get close to new and old customers. That you already know, of course. And many must have experienced this situation on both sides: as a company and as a customer. That’s why they agree that the main door, which opened every day, was that of the email. At least once a day, everyone checked their inbox, with time to read what appeared there.
How many people walked through this door?
More than 11 million people – who did not buy online – made their first purchase, this only between April and September. consumers who were not used to filling online registration, enter information, confirm email and contacts, complete transactions…
conclusion?
Many were lost along the way. And the midway was exactly someone’s email base… No wonder the invalid emails exploded. worse: Of the 25 categories that entered the survey, none were below the 3% barrier of bounces. Remembering: 3% of hard bounces that are the beam of so many providers. From there, it’s almost certain that the next stop is a blacklist and a paralyzed campaign! Look at the damage.
Want to compare with the 2019 survey? click here.
Those who already had more intimacy with the technology also used dangerous resources, such as buying bases. The spamtraps, Emails Trap of Providers and Blacklists, grew up (well above) from 100%. and the disposable emails So! rose more than a thousand percent. most affected sector? saas and finance and investments. But the others did not escape, no. All categories with compromised email bases.
those that already existed reactivated old bases – Obviously outdated. And those who didn’t use the email verification to check the status of each email address… You already know, right? no? Skip the previous paragraph and reread the conclusion.
What about companies that entered the digital to survive?
They represent an increase of more than 400% in the opening number of ecommerce stores, compared to the same period in 2019. Translating: they had no email base. A few hundreds resorted to the purchase of lists and also faced the post, instead of the goal.
Thousands of others captured the leads in digital marketing campaigns, by landing page. Good resource, since the nets were buzzing. But without the email verification tool at the time of form submission, they lost more than 13% of leads. The short money to invest was wasted unnecessarily.
those who used the tools Email Verification They could have lost more than 60%, in the case of the beauty and cosmetics sector, but they recovered a good part with this simple help.
Category A Category: What happened?
The research makes a dive in each category, see if you can find yours there:
With this detailed survey, it is easier to plan what lies ahead. After all, 2021 for many categories still looks like 2020…. And it is true that even the part of the world that is already more “normal”, is taking advantage of all the lessons of 2020 to better relate to each client.
Are you also enjoying it?
Download the research that it will help to tune your email base even better.
And if your challenge remains invalid or risky email, the https://SafetyMails.com You are here to eliminate this headache for good. Or rather, that pain in the pocket. Talk to us!
