SafetyMails Academy
SafetyMails Complete Email Marketing Course
Learn how to plan, execute, and analyze your email marketing activities with Rodrigo Gonçalves, Founder of SafetyMails and organizer of the Global Email Marketing Summit.
More than 11 hours of content, delivered across over 60 lessons and eight modules, to help you understand the decisions involved in a professional operation. From email lists to results analysis, you will learn how each stage connects to the next.
- Over 60 lessons
- Eight modules
- Lessons in Portuguese
- Certificate
Who is this email marketing course for?
If you work in email marketing or need to use email professionally, this course brings together the knowledge you need to plan your activities with greater clarity. The content is relevant to marketing professionals, CRM teams, entrepreneurs, and anyone involved in customer communications.
Those who are just getting started will find an introductory module and will be able to follow the complete cycle. Those who already work in the field can review their processes and explore topics such as deliverability, segmentation, automation, and results analysis in greater depth.
Lessons are in Portuguese and can be followed by students in Brazil and Portugal. The strategic approach helps connect the concepts to the reality of your business and the platform you use.
Reasons to take this course
Focus on what really makes a difference in email marketing
Before, during, and after
Learn everything about email marketing, from planning, design, and building email lists to results analysis.
Content organized into eight modules
The course offers 11 hours of content on the most important and varied topics in email marketing.
A pretty email alone does not drive business
Learn every strategic aspect of a strong email campaign and achieve better results.
100% online with lifetime access
Study whenever and wherever you want. Earn your certificate and revisit the content whenever you need to.
Meet Rodrigo Gonçalves, your instructor
Founder of SafetyMails and organizer of the Global Email Marketing Summit
Rodrigo Gonçalves brings together more than 20 years of experience in email marketing, including email verification, consulting, speaking, and education. This background guides the course proposal: to understand the decisions involved in a professional operation, from planning to results analysis.
At the helm of SafetyMails and the Global Email Marketing Summit, Rodrigo works closely with the challenges of the industry and professionals from different markets. In the course, this experience connects to the study of deliverability, email lists, automation, and results.
What you will learn in the Complete
Email Marketing Course
From A to Z, everything you need to know about email marketing
Learn the fundamentals of email marketing and the types of messages used in customer communication. The introduction provides the context you need to follow the next stages of the course and understand the connection between best practices and the evolution of spam.
- What is email marketing?
- Types of Email Marketing
- The evolution of spam
Understand why a message accepted by the server may not reach the inbox. This module connects reputation, authentication, list quality, and recipient behavior so you can recognize the factors that influence email deliverability.
- What is the difference between delivery and deliverability?
- Domain and IP reputation
- Blacklists
- Email authentication
- Sending-volume equalization — warm-up
- Invalid emails / bounces
- Spam traps
- Source code and content
- Complaints
- Engagement
Learn how to organize your activities around objectives, occasions, and sending criteria. Email marketing planning connects the choice of message, the timing of the contact, and the platform you use to the results you intend to track.
- The email marketing cycle
- Campaign planning
- Setting objectives and goals
- Choosing the email type
- Choosing when the email will be sent / seasonality
- Defining sending times
- Choosing an email marketing platform
See how to build email lists with criteria for quality, privacy, and segmentation. You will study lead generation, collection methods, email verification, and ways to organize contacts according to their behavior and engagement.
- Strategic definitions
- Privacy and Data Protection
- Online collection methods
- Offline collection methods
- What you should not do
- Email categories
- Email verification
- Segmentation and filters
- Behavioral segmentation
- Engagement-based segmentation
Understand how triggers, events, and conditions guide a sequence of messages. The content covers email marketing automation based on time, events, and audience behavior, while also considering contact cadence and volume.
- What is email marketing automation?
- Triggers, events, and conditions
- Event-based, time-based, behavior-based automation
- Timing, cadence, and volume
- Essential types of automation
Explore the possibilities of personalization and the role emotions play when reading a message. The goal is to understand the elements that influence the decision to open an email and build approaches that match the relationship with each audience.
- What is personalization?
- Possible forms of personalization in email marketing
- The role of emotions in email marketing
- How the brain decides to open an email
- Mental triggers
Analyze the message as a whole: sender, subject line, preheader, content, and call to action. The module brings together design and presentation decisions with build and testing considerations, including reading on mobile devices.
- Layout is more than a pretty email
- Sender
- Subject line — attention and expectation / the first-things-first method
- Preheader
- Using emojis
- Layout / HTML or plain text / F- or Z-pattern reading
- Call to action
- Hyperlinks
- Image types
- Mobile-friendly layout
- Interactive emails and Schema for Gmail
- Considerations when creating an email asset
- Essential tests (anti-spam, rendering, A/B, technical)
Learn how to connect indicators to what happens after sending. You will study delivery, opens, clicks, unsubscribes, and conversions to interpret email marketing performance and identify what deserves attention in your next activities.
- Opens and clicks say more than you think
- Delivery analysis
- Measuring deliverability
- Error / bounce analysis
- Open-rate analysis
- Click analysis: CTR and CTOR
- Unsubscribe and complaint analysis
- Conversion rate and ROI
What you will be able to apply in your day-to-day work
By studying the complete cycle, you will be able to assess an email marketing activity before thinking only about the asset that will be sent. What is the goal? Which contacts is the message relevant to? What needs to be ready before sending? How will the results be interpreted?
The curriculum brings together the topics needed to work through these questions: planning, building and segmenting email lists, deliverability, automation, personalization, design, and metrics. The learning helps connect decisions that are often made separately and identify what can be reviewed in the next activity.
Start your email marketing course
Learn the before, during, and after of sending with Rodrigo Gonçalves. Discover the eight modules, study at your own pace, and apply the knowledge to the decisions you make in your professional routine.
Buy the course (7-day money-back guarantee)Enrollment and payment through Hotmart.
How the online email marketing course works
Lessons are available in the Hotmart members area and are organized into modules. You can study according to your availability and return to the content to review the topics that are part of your routine.
The course includes reinforcement exercises and a certificate. Access, payment, and support information is gathered in the frequently asked questions at the end of the page.
Enroll now
Don't waste time!
Are you interested in getting better email marketing results?
Learn to plan correctly
Email marketing is the result of what happens “before, during, and after sending”: see the planning tools used to keep your activities focused on success!
Avoid common mistakes and find the path to the inbox
Avoid blocks, design mistakes, and approach failures. Invest in deliverability, emotional triggers, relationship-building, and automation.
Understand every aspect of the market
You will see that email marketing is not only about “sending emails.” It is about understanding the behavior of email providers, blacklists, and recipients.
Student testimonials
Our former students share what they thought of our course.
“The course was wonderful. It gave me both a broad and detailed understanding of every aspect needed to send email marketing campaigns.”
Fernanda Ogg
Management Information Analyst — Firjan
“The course covered everything I was looking for, and I was very satisfied. Rodrigo is an excellent professional and instructor. He gave us great confidence and many valuable tips to help improve our email marketing performance. I recommend it to everyone.”
Marcelo Paura
Product Owner — PEBMED
“The deliverability section was the most important part for me. I did not clearly understand the difference between an email being delivered and reaching the inbox. The lessons helped me understand that difference and the factors involved.”
Ana Paula Silva
Freelancer
“I was already working with email marketing, but I did many things without a clear plan. The course helped me organize my goals, think more carefully about the audience, and understand what I needed to track after every send.”
Eduardo Gonçalves
Traffic Analyst — Parallax Criativa
“My attention was very focused on layout. The course broadened that perspective to include email-list quality, sender reputation, and pre-send tests. I began to see the work more comprehensively.”
Leonardo Macedo
Web Designer — Email2B
“I tracked opens and clicks, but I had difficulty interpreting the reports. The course helped me relate those indicators to delivery, unsubscribes, and conversions. I now have clearer criteria for analyzing one activity and planning the next.”
Alice Soares
Marketing Analyst — Freelancer
Investment
Check the current price, installment options, and available payment methods on the Hotmart enrollment page. Before completing your purchase, you will be able to review the total amount and the terms that apply to your payment.
If you wish, you can withdraw from the course within seven days and receive a 100% refund of the amount invested. It is completely secure!
Start now
- From basic to advanced
- +11 hours of content
- Certificate
- 7-day money-back guarantee
Frequently asked questions about the email marketing course
Check the information about duration, access, and purchase before enrolling.
The course lasts approximately 11 and a half hours. Course lessons are released in modules.
Yes. Your invoice is issued automatically after the seven-day satisfaction-guarantee period. Because issuance is automatic and the invoice is sent by email, it is important to fill in your registration details and email address correctly.
ATTENTION: If you need the invoice issued in a company's name, enter the legal entity's details in the registration fields.
The available installment options are shown on the Hotmart payment page. Check the number of installments, the total amount, and the terms before completing your purchase.
Available payment methods appear on the Hotmart enrollment page. Check the options offered for your country at the time of purchase.
Create your account and choose a payment method. Once payment is approved, you will receive your access details at the email address provided at purchase. For this reason, pay close attention to the email you enter during registration. Look for an email message — including in your spam folder — sent by Hotmart Club with the subject line: “Your Access to the Complete Email Marketing Course.”
We do not offer dedicated support. If you have questions, please contact us at support@safetymails.com. We also hold a live online meeting every month, with the date announced in advance, where questions are discussed.
The focus is on email marketing strategy. You will study planning criteria, deliverability, email lists, automation, personalization, design, and results analysis. The proposal is to understand how to approach each stage of a professional operation.
Yes. Lessons are in Portuguese for students who wish to study in that language, including audiences in Brazil and Portugal.
Yes. The course includes a certificate and reinforcement exercises. See the guidance available in the members area to learn about the issuance criteria.